Tis the season to find Santa at your favorite mall, but the Yorkdale Mall in Toronto has taken their Santa to a whole new level. He’s known more commonly as Fashion Santa around his parts, which more specifically is Toronto’s Yorkdale Shopping Centre; and he’s using his dashing good looks for a great cause: raising money for a foundation that helps very sick children.
While you can’t add him to your Christmas list this season, he is always up for a selfie! Shoppers can visit him this holiday season and for every selfie posted to social media using the hashtag #YorkdaleFashionSanta Yorkdale will donate $1 to Sick Kids Foundation (up to $10,000).
The man behind that scruffy, white beard and twinkling blue eyes is model Paul Mason, and you can see his image around the Yorkdale mall modeling the latest fashions, from Gucci burgundy high-tops to a well-appointed crushed red velvet blazer by Salvatore Ferragamo. Local shoppers are loving it—social media is filling up with shots of Fashion Santa with kids young and old.
Be sure to grab your favorite Selfie On A Stick selfie stick to get the most fashionable angles when you take your ussie with Fashion Santa!